Branding India by IAS officer

Branding India by IAS officer

AMITABH KANT

Mr Amitabh Kant is presently CEO, NITI Aayog (National Institution for Transforming India).
Amitabh Kant is a member of the Indian Administrative Service, IAS (Kerala Cadre: 1980 Batch). He is the author of “Branding India – An Incredible Story” and has been a key driver of “Make in India”, Startup India, “Incredible India” and “God’s Own Country” initiatives which positioned and branded India and Kerala State as leading manufacturing tourism destinations. These campaigns have won several international awards and embraced a host of activities – infrastructure development, product enhancement, private-public partnership and positioning and branding. He was responsible for developing Kerala as India’s leading tourism destination. Kant also conceptualized and executive the “AtithiDevoBhavah” – “Guest is God” campaign to train Taxi Drivers, Guides, immigration officials and make them stake holders in the tourism development process. Amitabh Kant was also the National Project Director of the Rural Tourism Project of UNDP which made a paradigm shift in spreading tourism to Indian villages which had core-competency in handicrafts, handloom and culture.
He has been the recipient of Economic Time Policy Change Agent of the Year Award, the Bloomberg TV Personality of the year Award, the NDTV Administrator of the year Award and the Distinguished Fellowship of the Institute of Directors. He is the recipient of One Globe Award-2016 for leadership in Transforming Governance for the 21st Century. He is a Member of the Steering Board of “Shaping the Future of Production Systems” of World Economic Forum.
He is a great source of inspiration to all the civil service aspirants because his career shows that innovation, creativity and dedication cannot be suppressed by any political interference.
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